Casino loyalty deserves slot club compensation
Dear Mark,
I understand the latest rave in slot play is joining a slot club.
Numerous casino slot hosts continue to approach me asking if I
would be interested in participating. I don't want to waste my
time filling out applications, but, I reward myself by searching
out 9/6 video poker machines that pay a decent return. Am I missing
something? George R.
Missing something? Yes! Just by being a certified card-carrying
member of a slot club you can receive up to a one percent cash
rebate while playing video poker. On a full-pay Jacks or better
9/6 video poker machine with an expected return of 99.6%, you
now command a positive expectation of 100.1%. Yes, George, this
is a mathematical edge against a cybernetic one-armed bandit the
whole time you're playing.
Though the equation for perks differs from casino to casino,
this is what I typically receive with my Tropicana's Island Winner
Club card after eight hours of play on a 25¢ video poker
machine: four free meal comps, a $60 room discount and at least
an $80 cash rebate. In addition, they send me goodies in the mail-two-for-one
buffet coupons, room discounts, invitations to casino events and
even free gifts. The Tropicana pays me for my loyalty. And what
are you getting? ZIPPO!
In the future, George, make yourself a sought-after guest. Simply
fill out as many slot club application cards as you can get your
hands on and start making the casinos compete for your business.
Join me in the VIP line at the buffet.
Dear Mark,
Please end a discussion among friends. When using your club card
in any game machine or slot, exactly what does it track? Paper
or coins in, payment out, time and date? R. H.
Most casino slots today have a fully automated player tracking
system, or SMART-Slot Marketing and Revenue Tracking. With the
swipe of your slot club card, onboard software knows your name,
address, interests, denomination of play, favorite machines, how
much you have invested, your winnings at any given hour and if
you have a dog named Sparky. Tell a slot host any pertinent information
about yourself and it's fair game for the casino's computer database.
On the plus side, your information helps them with direct-mail
campaigns informing you of promotions, upcoming slot tournaments,
parties, reduced room rates, casino events and most importantly,
comps, comps, comps.
Shades of 1984? Probably, but player gratuities far outweigh
Big Brother knowing the date of your wedding anniversary.
Dear Mark,
I have been going to my local casino for about six months, and
I mostly play blackjack, but recently have been playing the electronic
roulette machines. Is the sequence of numbers pre-programmed,
or is it a random number determined by the machine at the time
of the roll? Also, what is the best bet to make when playing
roulette? I have seen players blanket the whole board, and some
just keep betting on the same numbers until they come up. Barry
S.
Assuming programming integrity, all spins are random, which,
Barry, is what you can expect in regulated casinos as there is
no reason for the house to risk breaking the law and lose their
valuable casino license by programming the machines to beat you.
As for the best bet in roulette, there really isn't any. All bets
on a double zero roulette table hold the same 5.26% house advantage,
with one exception; the five-number bet (0, 00, 1, 2, 3). The
casino edge on that wager is 7.9%.
Dear Mark,
What are some of the advantages the casino holds over the player
in blackjack? Bart D.
The ONLY advantage the casino has over the player in blackjack
is that the casino plays last. If you bust and so does the dealer,
the house already has your money in the tray. Player skills, or
lack of them, are really what are going to determine your success
in a casino. The casino, Bart, doesn't beat you; it merely gives
you the opportunity to beat yourself.